Saturday, September 25, 2010
Cottonelle's "Get Fresh With A Friend" campaign
I'm not sure this campaign was well thought out. I can't think of any friends that I'd want to "get fresh" with. And aside from the terminology, what would a friend think of me if I sent them wet wipes? I think I might lose that friend right there.
It would be one thing if the commercial sort of acknowledged that the phrasing is a little... suggestive. But it's just taking itself so seriously, I feel embarrassed for it. I want to pull it aside and explain why everyone in the room is snickering.